Thermometer requires read-only Google Ads API access to power the business intelligence modules below. Each use case cross-references paid, organic, and conversion datasets inside a single workspace.
Use case A
PPC vs. organic cannibalization auditor
Maximize advertising profitability by identifying where paid search duplicates strong organic rankings.
- Thermometer pulls active Google Ads search terms and matches them against GSC organic queries and average positions for the same landing pages.
- When a query ranks at position 1.0–1.3 with exceptional organic CTR, the platform flags potential spend waste on that exact keyword theme.
- The user chooses a strategy: reallocate budget to top-of-funnel terms where organic visibility does not extend past page 3, or adjust RSA copy toward localized promotions while organic owns the baseline query.
Outcome: Teams stop paying twice for traffic they already earn organically and shift spend toward incremental demand.
Use case B
Intent mismatch & leakage detector
Surface landing pages where ad spend rises but conversions and engagement collapse — a traffic-to-intent disconnect.
- Thermometer detects a surge in Google Ads spend on a term such as “affordable precision metal fabrication” routed to /landing-page-v2.
- Simultaneously, GA4 logs a conversion rate drop to 0.15% for that segment while session telemetry shows a 76% bounce within eight seconds.
- The platform diagnoses a likely message-market mismatch — for example missing pricing transparency or flexible terms — and alerts the user with the keyword, URL, spend trend, and engagement stats in one view.
Outcome: Marketing leads fix copy and page structure before budget bleeds further, instead of discovering the leak weeks later in disconnected reports.
Use case C
Agency & multi-client operations
Run isolated workspaces per client with shared playbooks for SEO, PPC, and CRO review.
- Each client site connects its own Google and Bing properties through OAuth. Data never crosses tenant boundaries.
- Account managers run daily syncs, review the revenue anomaly stream, and export AI-generated optimization briefs for client approval.
- Striking-distance SEO opportunities (positions 5–12 with strong on-page conversion) feed content and link-building priorities alongside paid recommendations.
Outcome: One platform replaces scattered spreadsheets and siloed channel dashboards for client reporting and internal QA.
Use case D
In-house growth team weekly review
Give marketing leads a single Monday-morning view of paid, organic, and conversion performance.
- Connect production GA4, Ads, GSC, and GTM once. Thermometer caches metrics and computes ICPI across keyword → landing page → conversion event paths.
- The Conversion tab prioritizes CRO fixes; the Awareness tab tracks branded reach and impression trends.
- Validated issues trigger the AI assistant for headline and CTA drafts the team can ship in the same sprint.
Outcome: Faster iteration cycles with evidence-backed priorities instead of channel-by-channel manual exports.